I’m lovin’ it
The week brought great news for fans of real food: falling sales have forced the closure of 25 UK McDonald’s branches. Could this be a tipping point? Asks Hugh Fearnley-Whittingstall -Saturday March 4, 2006
We all have our fantasy headlines - the announcement of events of global or national significance that chime irresistibly with our own personal values and ambitions. “Texas oil reserves found to be unlimited” would probably be George Bush’s. Though I suppose it might be trumped by “WMDs found in Iraq - and Iran”.Well, I almost got to see one of mine this week. “McDonald’s goes bust!” - that would have been the undiluted, full-fat, maximum-caffeine version. In truth the news isn’t quite that spectacular. But it’s pretty brilliant all the same: “McDonald’s to close 25 stores in the UK”. Yes! For me, and no doubt others who share my loathing of this huge ugly lump of global corporate muscle, this is an air-punching moment. All morning after I heard, I was wandering about in daze of delighted disbelief. And when I’d done with the air-punching, I went for the double forearm salute, shouting “YES!” again, through clenched teeth, to my two clenched fists. A childish reaction, perhaps, but schadenfreude is primordial stuff. And the bigger the beast that’s fallen, the greater the glee. In short, I’m lovin’ it!
Use the guardian link to read the rest of the story and everyone, one two three, air punch!(ED)
About the Author...
Joanne Hay, Editor of Nourished Magazine, Chief Nourisher and Mother of three is very grateful to live in Byron Bay and be able to share all she has learned about Nourishment. She has trained as an Acupuncturist (unfinished), Kinesiologist (finished) and parent (never finished). She serves the Weston A Price Foundation as a chapter leader. She loves sauerkraut, kangaroo tail stew, home made ice cream, her husband Wes and her kids Isaiah, Brynn and Ronin (in no particular order…well maybe ice cream first).
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