Australia is in the midst of a childhood obesity crisis, so it is vital to protect children from aggressive, commercial marketing of food and drinks.
Improving the health of our children and addressing childhood obesity means implementing a range of actions, including reducing the number of food ads on TV. The current rules don’t work and mean our children are repeatedly exposed to food ads for unhealthy foods. This makes it harder for parents to provide healthy choices.
In 2007, the Australian Communications and Media Authority are reviewing the Children’s Television Standards, so this is the perfect time to see significant improvements to the regulations in order to ensure the future health of our children.
The Coalition on Food Advertising to Children (CFAC) , which includes many key Australian health and consumer organisations, is calling for a marked reduction in the commercial promotion of foods and beverages to children under 14 years old. The vital first step is to extend the statutory regulations to prohibit all television food and beverage advertising during programs where children make up a significant proportion of the viewing audience. This does not preclude the promotion of healthy eating messages to children through non-commercial social marketing.
The Pull the Plug on Food Advertising campaign is being run by the Coalition on Food Advertising to Children to help make the job of parents easier, and to give our kids a healthier future.
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About the Author...
Joanne Hay, Editor of Nourished Magazine, Chief Nourisher and Mother of three is very grateful to live in Byron Bay and be able to share all she has learned about Nourishment. She has trained as an Acupuncturist (unfinished), Kinesiologist (finished) and parent (never finished). She serves the Weston A Price Foundation as a chapter leader. She loves sauerkraut, kangaroo tail stew, home made ice cream, her husband Wes and her kids Isaiah, Brynn and Ronin (in no particular order…well maybe ice cream first).
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